TEXT:

This document is an advertising campaign to recruit young people for the army. It comes from a billboard. The headline is a question «  Depuis quand vous ne vous êtes pas dépassé? ». below the headline, the slogan which is also an internet address, is written in large capital letters , it is used to catch the reader atention . Underneath the slogan, on the left of the logo of the army , the body-copy says that the army offers 1500 open jobs, it is used to stimulate the desire of young men to enrol. We can observe that the body copy is inscribed in a stripe. Underneath the logo we can find the contact information of the army. The illustration represents a close-up of a military uniform and the pattern shows a man's face.

VOCABULARY:

Advertising campaign: une campagne publicitaire
a billboard : une affiche publicitaire
The headline: le titre
the slogan: le slogan
body-copy: corps du texte, informations supplémentaires
the logo: un logo
a close up: un gros plan
the pattern: le motif