The concept board is a document used by imaging professionals. It aims to clarify the nature of the concept through creativity and iconography. It is used in advertising in the creation of a company, a brand or an Internet project.
For an advertisement, the concept board should bear the name of the brand which sells the product and the name of this product.
Here, the main concept is Childhood, we can see children’s hobbies. On the concept board, the target audience is children. The goal is to attract their attention.
The Strategy board.
The strategy board provides a lot of information about the sale strategy in four parts:
First, the brand identity gives the name and the logo of the brand which sells the product.
Secondly, the target audience: is the target young, urban, student?
Third, the psychography, the question is: How to sell this product? What the target audience might find interesting in the concept.
Finally, the advertising strategy: How to get to know the brand and the product, through TV commercial or a website?
Vocabulary :
Advertising: la publicité a brand: une marque advertisement: une pub Target Audience: public visé A Tv commercial: spot publicitaire
